What’s a Tweet Worth? - brittpreal1963

How much is a Twitter accounting worth to you? According to a company trying to collect damages from a disgruntled employee, apiece of its Twitter following is worthy $2.50 a month. At that rate, the account of a technology powerhouse like Lady Gaga would be worth $3.6 billion a year.

The lawsuit [PDF] now in front a federal zone court judge in Northern California involves an online mobile telephone news and reviews website called PhoneDog and former employee Noah Kravitz.

While operative for PhoneDog for foursome and a incomplete years, Kravitz had access to a Chirrup account named @PhoneDog_Noah. When Kravitz resigned his position with the company, he took the account and the 17,000 followers he'd assembled aweigh terminated the years with him. He also altered the account's name to @noahkravitz.

According to PhoneDog, which claims to pull 1.5 million visitors a month and hosts a video library eyeballed by three million TV audience a month, IT asked Kravitz to relinquish use of the @PhoneDog_Noah account, which helium didn't act.

Kravitz has told Forbes that he saw no reason to turn the account over to PhoneDog since he created it and was the lone one who knew its password. PhoneDog argues that Twitter accounts in the form @PhoneDog_employee appoint belong to the company and passwords to the accounts are its confidential property.

Since leaving PhoneDog, Kravitz landed a job with a competitor, TechnoBuffalo, merely, according to PhoneDog he continues to use the renamed account to "convey with PhoneDog's followers without PhoneDog's permit," likewise as to discredit and disparage PhoneDog.

For those reasons, PhoneDog wants the court to gild Kravitz to pay his former employer for eight months of unauthorized usage of the Twitter account, which it pegs at $42,500 a calendar month (settled on 17,000 users at $2.50 leading per month), or $360,000.

Needless to say, Kravitz believes PhoneDog's account estimates to be a little raised. He maintained that his account has No monetary value the least bit. But even if information technology did, it would be around $4380 (TweetValue.com) or $7705 (whatsmytwitteraccountworth.com). Both numbers, by the agency, are below the minimum territorial requirements of the federal district courts, which means the estimate in the case could reject it if Kravitz's estimates on the value of the account are accepted.

Still if they're not, though, PhoneDog is passing to have an uphill fight off trying to persuade a jury to laurels it amends supported calculations that, if applied to an account the size of Peeress Gaga's, would relent a sum the size of the budget deficit for two years in Wisconsin.

"I'm sure PhoneDog feels harmed by Kravitz's actions," writes police force student Lauren Campbell in the Citizen Media Law Plan blog.

"He allegedly stole its Twitter account," she adds. "If true, his following were PhoneDog's followers, and he stole them too."

"But did PhoneDog suffer economic damages?" she asks. "I dubiety IT, at least not in some measurable way. Facebook's expected $100 billion IPO aside, until the cultural media industry figures out how to value itself, plaintiffs like PhoneDog may face insurmountable hurdles in convincing a court that a free service results in monetary damages."

Lag, PhoneDog may have bigger things to worry most. When PCWorld tried to get at the fellowship's website on Sunday in the Chrome web browser, we received the message: "phonedog.com contains malware. Your calculator might catch a virus if you visit this site."

Follow freelance technology writer John P. Mello Jr. and Nowadays@PCWorld on Twitter.

Source: https://www.pcworld.com/article/468386/whats_a_tweet_worth_.html

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